Toxic Backlinks: What Google Ignores and What It Does Not
A toxic score is a vendor metric, not a Google signal. What Google discounts on its own, the...
AI Visibility Insights & Strategy
Expert analysis on building brand presence in AI search. Strategies, trends, and tactical guides for getting your brand recommended by ChatGPT, Gemini, Perplexity and Claude.
Link Farms: How to Spot One in a Vendor’s Inventory
A link farm exists to sell links and nothing else. The signals that give one away in a...
Topical Maps for SEO: Deciding What Not to Publish
A topical map earns its keep by ruling pages out. How to build one, where the boundary sits,...
Crawl Budget Optimization: Who Actually Needs It
Most sites have no crawl budget problem. How to tell from your own logs whether you are one...
The Skyscraper Technique: Which Half Still Works
The asset half of the skyscraper technique still works. The outreach half stopped working once everyone ran it,...
Edu Backlinks: What the Domain Extension Is Worth
A link is not worth more because the domain ends in .edu. Where institutional domains do carry weight,...
FAQ Schema and Rich Results: What 270 Pages Earned
We put FAQPage schema on 270 pages. Google's own appearance report shows no FAQ rich results at all....
Digital PR Campaign Examples: Five Shapes That Recur
Campaign examples are easy to find and hard to verify. The five formats that keep working, and why...
Keyword Cannibalization: When a Split Is a Problem
Nearly half our queries are served by more than one URL. Most of that is fine. Here's the...
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