Digital PR Agency For B2B Tech, Built For AI Citations
A digital PR agency earns your brand coverage on the websites buyers and AI assistants read. We run it done for you for B2B tech teams, and we report every placement and your citation share each month. Programmes start at $1,997 a month.
What A Digital PR Agency Does
It pitches editors, places the result and proves it landed. For B2B tech, there’s one more job: checking whether the coverage changed what AI assistants say about you.
Pitch
We build angles from what your team knows, then take them to real editors at the publications your buyers read. Every placement is earned, never bought, and never guaranteed in advance.
Place
You see each confirmed placement: the publication, the page and the date it went live. We report attributable coverage only, with no impressions and no filler.
Track
Each month you’ll see your citation share, the percentage of tracked AI answers that name your brand, against named competitors and broken out by assistant.
Why B2B Tech Needs A Different Kind Of PR
It’s because software and infrastructure rarely make a story on looks or mass appeal. Coverage comes from something an editor can use, such as your own data, a defensible technical claim or an expert who can comment.
That’s the material we pitch. AI assistants lean on it too when a buyer asks who to shortlist, because they quote what third-party publications say about you before they quote your own site. We’ve written up the reasoning in why the consumer playbook stalls in B2B tech.
If you’re deciding between this and a link-building vendor, read digital PR vs link building first.
The Coverage We Earn For You
Expert commentary
Your founders and engineers, put in front of editors who need a credible quote on a story already in the news.
Data-led stories
Angles built on numbers only you hold, such as product usage trends or category research, packaged so an editor can run them.
Category roundups and comparisons
Placements in the roundup and comparison pieces models lean on when a buyer asks which option to choose in your category.
Specialist publications
Our network spans 255 publications in four tiers, matched to your category rather than to broad business press. See the full citation network.
What The Programme Delivers Every Month
A named senior strategist
One owner who runs your programme end to end and replies within one business day.
Attributable placements only
Confirmed, traceable coverage, with every confirmed placement reported.
Monthly citation tracking
Your citation share across ChatGPT, Gemini, Perplexity and Claude, measured against named competitors.
A fixed prompt set
The same category prompts every month, so a change in the numbers means a change in the answers.
A 60-day competitor lockout
We won’t take a direct competitor in your category for the quarter.
Clear terms
A short minimum, then 30-day cancellation on Startup and Flagship. The terms are published, and they aren’t negotiated at the end.
Your First 90 Days
A done-for-you programme on an honest timeline. We don’t promise overnight coverage, and we don’t promise a specific outlet.
Week 1: Audit and baseline
We run your real category prompts across all four assistants, record where you’re named today, and note the competitors winning the citations you want.
Onboarding and pitching
Onboarding takes 14, 21 or 30 days depending on the tier, and pitching starts inside it rather than after it.
Days 14 to 30: First placements
Confirmed, attributable coverage starts going live, with the exact day set by your tier.
Day 90: First checkpoint
Tracking shows your citation share against named competitors for the prompts your buyers use. It’s a checkpoint, not the finish line.
What A Digital PR Agency Costs Here
Three programmes, priced by placement volume and publication tier. These are the prices published on our pricing page, and our guide to digital PR agency pricing shows how that compares with typical retainers.
Startup: $1,997 a month
6 to 12 placements a month in mid-tier and specialist publications. 14-day onboarding and a 3-month minimum. Built for pre-seed to Series A founders.
Flagship: $4,997 a month
10 to 30 placements a month across anchor, mid-tier and specialist publications. 21-day onboarding and a 12-month engagement. Built for growth-stage B2B brands.
Enterprise: custom
50 or more premium placements a month, focused on the highest-authority publications, with multi-brand coordination. 30-day onboarding. Built for category leaders and public companies.
How This Compares With Other Ways To Buy PR
Most teams have tried one of these first. Here’s what each one covers and where it stops.
Still comparing providers? See the best digital PR agencies, or the lists for B2B and SaaS.
| Approach | Pitches editors for earned coverage | Tracks AI citation share | Published pricing | Done for you |
|---|---|---|---|---|
| BrandMentions digital PR programme | Yes | Yes | Yes | Yes |
| Traditional PR agency | Yes | Varies | Varies | Yes |
| SEO or link-building vendor | Varies | Rarely | Varies | Yes |
| AI tracking tool | No, measures only | Yes | Yes | No |
| In-house team | Slowly | Manual | Salary | No |
Is A Digital PR Agency Right For You?
It suits B2B tech teams that want earned coverage and want the work done for them.
A strong fit if
- You sell to B2B buyers who research in publications and in AI assistants
- You want the pitching and the tracking run for you
- You can offer data, expertise or a point of view an editor can use
- You can commit to a minimum term, from $1,997 a month
Start elsewhere if
- You sell software, see SaaS Brand Mentions
- You are pre-revenue, see Startup Visibility
- You lead a category across more than one brand, see Enterprise Citations
- You need broadcast press or crisis communications, which is traditional PR
Digital PR Agency Questions
Straight answers, no sales gloss. Still unsure? Book a strategy call and decide from the data.
See the full solutions overview or how the programme works.
What is a digital PR agency?
A digital PR agency earns coverage for your brand on the websites that buyers, journalists and AI assistants read. It pitches editors with ideas worth publishing and places the result in relevant publications. BrandMentions runs it as a done-for-you programme with monthly citation tracking.
How is digital PR different from traditional PR?
Traditional PR chases broadcast and print press, and often measures success in reach. Digital PR targets online publications and measures what the coverage does, from referral visits to whether AI assistants name you.
How much does a digital PR agency cost?
Our programmes are priced openly. Startup is $1,997 a month for 6 to 12 placements, and Flagship is $4,997 a month for 10 to 30. Enterprise is custom, for 50 or more premium placements, and price follows placement volume and publication tier.
How long until the first placements?
First placements land 14 to 30 days in, depending on the tier. Onboarding takes 14 days on Startup, 21 on Flagship and 30 on Enterprise, and pitching starts during onboarding, not after it.
Do you buy placements?
No. Every placement is earned by pitching an editor, and none is bought, so we can’t guarantee a specific outlet. We commit to a placement range per tier and report every confirmed one.
Which AI assistants do you track?
We track ChatGPT, Gemini, Perplexity and Claude every month. They source their answers differently, so the report breaks your citation share out by assistant.
What are the contract terms?
Startup has a 3-month minimum and Flagship a 12-month engagement, and both move to 30-day cancellation after that. A 60-day competitor lockout keeps a direct rival out of your category for the quarter.
See Where AI Names Your Brand
Book a strategy call. We’ll talk through where your brand surfaces across the major assistants, and where earned coverage could change that.
Book a strategy callA senior strategist replies within one business day.