AI Visibility For Law Firms
AI visibility for law firms is being named, accurately, when a prospective client asks ChatGPT, Gemini, Perplexity or Claude who to hire. We earn the editorial coverage that those assistants draw on, done for you, with your approval at every step. Programmes start at $1,997 a month.
How Clients Find Law Firms Now
A prospective client can ask an assistant for a lawyer and read a short answer that names a few firms. It isn’t a page of ten links, so ranking well on Google doesn’t by itself put your firm in it.
Assistants compose, they don’t rank
An assistant builds an answer from the sources it draws on, then names the firms those sources support. Your own site is one voice among them.
Third-party coverage counts
What independent publications say about your firm is the kind of evidence an assistant can quote. That’s the coverage we earn.
You can measure it
We run the questions your clients ask and record which firms get named, so progress is a number you can check, not a feeling.
Want the full reasoning? Read our guide to AI search optimization for law firms.
The Coverage We Earn For A Law Firm
Every placement is earned by pitching an editor, never bought, and we can’t promise a specific outlet in advance.
Partner commentary
Your lawyers’ views on developments in their practice areas, offered to editors who need a credible expert voice.
Practice-area explainers
Plain-language pieces on what a change means for a client, written to a standard an editor will publish, using only what you’re free to share.
Roundup and comparison coverage
Placements in the roundup and comparison pieces that assistants lean on when a client asks which firm suits a particular problem.
Specialist publications
Our network spans 255 publications in four tiers, matched to your practice areas rather than to broad business press. See the full citation network.
You Approve Everything Before It Runs
For a regulated profession, the question isn’t whether coverage helps. It’s whether earning it puts anything at risk. These controls apply from day one.
You approve every angle
Nothing is pitched until you’ve signed off the angle.
A named approver
One person on your side signs off. A 48-hour review window is typical.
Drafts before publication
You see wording before it’s published, so your own checks come first.
No sponsored content
Every placement is earned. None is bought, and none is tagged as sponsored.
Advertising rules differ by jurisdiction, and we don’t give legal advice. Check yours with your own compliance counsel, and use the review step to apply them.
Your First 90 Days
A done-for-you programme on an honest timeline. We don’t promise overnight coverage, and we don’t promise a specific outlet.
Week 1: Audit and baseline
We run the questions your prospective clients ask across all four assistants, record which firms get named today, and where yours doesn’t.
Onboarding and pitching
Onboarding takes 14, 21 or 30 days depending on the tier, and pitching starts inside it. You sign off each angle first.
Days 14 to 30: First placements
Confirmed, attributable coverage starts going live, with the exact day set by your tier.
Day 90: First checkpoint
Tracking shows your citation share against named competitors. It’s a checkpoint, not the finish line.
What It Costs
Three programmes, priced by placement volume and publication tier. These are the prices on our pricing page.
Startup: $1,997 a month
6 to 12 placements a month in mid-tier and specialist publications. 14-day onboarding and a 3-month minimum.
Flagship: $4,997 a month
10 to 30 placements a month across anchor, mid-tier and specialist publications. 21-day onboarding and a 12-month engagement.
Enterprise: custom
50 or more premium placements a month, focused on the highest-authority publications. 30-day onboarding.
How This Compares With Other Ways To Get Found
Most firms have tried one of these first. Here’s what each one covers and where it stops.
For the tactics behind the programme, read our guide to AI search optimization for law firms.
| Approach | Earns editorial coverage | Tracks AI citation share | You approve every angle | Published pricing |
|---|---|---|---|---|
| BrandMentions programme | Yes | Yes | Yes | Yes |
| Legal marketing agency | Varies | Varies | Varies | Varies |
| SEO vendor | Varies | Rarely | Varies | Varies |
| AI tracking tool | No, measures only | Yes | Not applicable | Yes |
| In-house marketing | Slowly | Manual | Yes | Salary |
Is This Right For Your Firm?
It suits firms that want earned coverage and want the work done for them.
A strong fit if
- Your clients research firms before they call
- A partner or marketing lead can approve angles quickly
- You have views, expertise or data an editor can use
- You can commit to a minimum term, from $1,997 a month
Start elsewhere if
- You need a promise of enquiries or cases, which no one can give
- You want paid ads or local listings management, which is a different service
- You can’t offer an approver, since nothing runs without one
- You are weighing the programmes first, see all five solutions
Law Firm Questions
Straight answers, no sales gloss. Still unsure? Book a strategy call and decide from the data.
What is AI visibility for law firms?
It’s how often and how accurately AI assistants name your firm when a prospective client asks who to hire. We earn editorial coverage in the sources those assistants cite, then track your citation share across ChatGPT, Gemini, Perplexity and Claude each month.
Can you guarantee that AI assistants will recommend our firm?
No, and no one honestly can. We guarantee the work, not the outcome: a placement range per tier and a monthly report of every confirmed placement and your citation share against named competitors.
Do bar advertising rules apply to coverage you earn for us?
Rules differ by jurisdiction, so check yours with your own compliance counsel, because we don’t give legal advice. What we do is put you in control: you approve every angle before it’s pitched and you see drafts before they’re published.
How much does it cost?
Our programmes are priced openly. Startup is $1,997 a month for 6 to 12 placements, and Flagship is $4,997 a month for 10 to 30. Enterprise is custom, for 50 or more premium placements.
How long until the first placements?
First placements land 14 to 30 days in, depending on the tier. Pitching starts during onboarding, which takes 14 days on Startup, 21 on Flagship and 30 on Enterprise.
Do you work with competing firms?
A 60-day competitor lockout means we won’t take a direct competitor in your category for the quarter.
See Which Firms AI Names Today
Book a strategy call. We’ll talk through which firms the assistants name for your practice areas now, and where earned coverage could change that.
Book a strategy callNo guaranteed-ranking promises. You see confirmed, attributable placements and your citation share against named competitors.
Other verticals we publish in
Each vertical has its own trusted sources. See every industry we cover, or jump to a neighbouring category.