AI Visibility, Built Around Your Industry
Every industry has its own trusted sources and its own way of being evaluated. We tune your brand mention programme to the publications and buyer behavior that decide citations in your space.
Why Vertical Context Decides AI Citations
A generic programme pitches generic press. AI models don’t cite generic press for specialist questions.
When a buyer asks an assistant for the best tool in your category, the model leans on the sources that serve that category: the integration roundups, the compliance-aware coverage, the specialist analysts. Those sources are different in fintech than in healthtech than in SaaS.
We start from your industry’s real source map, then earn the coverage that actually moves citations there.
Choose Your Industry
Nine verticals, each with its own source map and editorial approach. Pick yours to see how the programme adapts.
B2B SaaS
Integration roundups and dev-tool ecosystems
Fintech
Compliance-aware coverage (SOC 2, PCI)
Healthtech
Clinical-validation and health-system contexts
Cybersecurity
Threat-research and vendor authority
MarTech
Category roundups and stack comparisons
E-Commerce
Platform, payments and conversion coverage
HR Tech
HRIS, ATS and people-ops authority
EdTech
Learning platforms and workforce upskilling
PropTech
Real-estate and CRE technology coverage
How We Build Your Industry Source Map
Every industry programme starts the same way: we work backward from the sources that actually shape AI answers in your vertical.
We test your category prompts
We run the questions your buyers actually ask across ChatGPT, Gemini, Perplexity and Claude, and record which outlets the assistants already cite in your vertical.
We map the trusted sources
We identify the publications, analysts, and communities that carry weight in your space, the ones models lean on for specialist answers.
We tune the angles
We shape the editorial angles and compliance framing to your industry buyers, so the coverage reads as credible to them and to the models.
How do AI assistants decide which brands to recommend in any category?
Assistants synthesise an answer from the sources they trust most: independent editorial, analyst and research coverage, verified reviews, and comparison content. The brands named in those sources become the brands the assistant recommends.
| Citation signal | Why it carries weight | How we earn it |
|---|---|---|
| Independent editorial | Named coverage in credible publications is the strongest citation signal across every vertical. | Attributable placements across our 255-source publication network. |
| Analyst and research | Third-party validation tells models who the real category players are. | Coverage that supports analyst narratives and comparisons. |
| Verified reviews | Review-platform standing signals genuine buyer trust. | Mentions tied to verified user sentiment rather than vendor copy. |
| Comparison content | Assistants resolve “best” and “alternatives” questions from comparison sources. | We earn mentions in the comparison articles that decide your category. |
Does this work the same across different industries?
The mechanism is the same, but the trusted sources differ by sector. A fintech buyer and a healthtech buyer rely on different publications and signals, so we tailor the coverage mix to the sources your category actually cites.
Two categories not covered above: travel and hospitality brands face their own AI visibility dynamics, and hotels selling through OTAs face a related but distinct monitoring challenge. See the full solutions overview for how the programme adapts by use case.
Industry Programmes, Answered
How the programme adapts to a vertical, and what stays the same across all nine.
Ready to see where you stand? Book a strategy call or explore the five programmes.
Why does AI visibility work differently by industry?
Each industry has its own trusted publications, its own buyer behavior, and its own compliance language. AI models learn those signals from the sources that serve each vertical. A fintech buyer and a healthtech buyer read different outlets, so the citations that move them come from different places.
Do you cover industries not listed here?
These nine cover most of B2B technology, and we tailor the publication mix to your exact category within them. If your space needs its own approach, tell us on the call and we build around your category’s trusted sources.
Is the programme different for each industry?
The core programme is the same: earn editorial citations, track your citation share, report attributable placements only. What changes per industry is the publication mix, the editorial angles, and the compliance framing.
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See Where You Stand In Your Category
Book a strategy call. We’ll talk through where you surface across ChatGPT, Gemini, Perplexity and Claude against competitors in your industry.
Book a strategy callNo guaranteed-ranking promises. You see confirmed, attributable placements and your citation share against named competitors.