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Industries

AI Visibility, Built Around Your Industry

Every industry has its own trusted sources and its own way of being evaluated. We tune your brand mention programme to the publications and buyer behavior that decide citations in your space.

Why it matters

Why Vertical Context Decides AI Citations

A generic programme pitches generic press. AI models don’t cite generic press for specialist questions.

When a buyer asks an assistant for the best tool in your category, the model leans on the sources that serve that category: the integration roundups, the compliance-aware coverage, the specialist analysts. Those sources are different in fintech than in healthtech than in SaaS.

We start from your industry’s real source map, then earn the coverage that actually moves citations there.

Our method

How We Build Your Industry Source Map

Every industry programme starts the same way: we work backward from the sources that actually shape AI answers in your vertical.

We test your category prompts

We run the questions your buyers actually ask across ChatGPT, Gemini, Perplexity and Claude, and record which outlets the assistants already cite in your vertical.

We map the trusted sources

We identify the publications, analysts, and communities that carry weight in your space, the ones models lean on for specialist answers.

We tune the angles

We shape the editorial angles and compliance framing to your industry buyers, so the coverage reads as credible to them and to the models.

How it works

How do AI assistants decide which brands to recommend in any category?

Assistants synthesise an answer from the sources they trust most: independent editorial, analyst and research coverage, verified reviews, and comparison content. The brands named in those sources become the brands the assistant recommends.

Citation signalWhy it carries weightHow we earn it
Independent editorialNamed coverage in credible publications is the strongest citation signal across every vertical.Attributable placements across our 255-source publication network.
Analyst and researchThird-party validation tells models who the real category players are.Coverage that supports analyst narratives and comparisons.
Verified reviewsReview-platform standing signals genuine buyer trust.Mentions tied to verified user sentiment rather than vendor copy.
Comparison contentAssistants resolve “best” and “alternatives” questions from comparison sources.We earn mentions in the comparison articles that decide your category.

Does this work the same across different industries?

The mechanism is the same, but the trusted sources differ by sector. A fintech buyer and a healthtech buyer rely on different publications and signals, so we tailor the coverage mix to the sources your category actually cites.

FAQ

Industry Programmes, Answered

Why does AI visibility work differently by industry?

Each industry has its own trusted publications, its own buyer behavior, and its own compliance language. AI models learn those signals from the sources that serve each vertical. A fintech buyer and a healthtech buyer read different outlets, so the citations that move them come from different places.

Do you cover industries not listed here?

These nine cover most of B2B technology, and we tailor the publication mix to your exact category within them. If your space needs its own approach, tell us in the audit and we build around your category’s trusted sources.

Is the programme different for each industry?

The core programme is the same: earn editorial citations, track your citation share, report attributable placements only. What changes per industry is the publication mix, the editorial angles, and the compliance framing.

Ready to see where you stand? Get a free audit or explore the five programmes.

See Where You Stand In Your Category

Get a free audit. We’ll run your category prompts across ChatGPT, Gemini, Perplexity and Claude and show you exactly where you surface against competitors in your industry.