Impressions With No Clicks: The Queries Nobody Typed
Some query shapes rank far better than the rest and convert to nothing. What we measured, and how...
Jordan Ellis is an AI search visibility specialist and content strategist with over 8 years of experience in B2B digital marketing. Focused on the intersection of content strategy and large language model optimization, Jordan writes about how brands can build lasting presence in AI-generated recommendations. Before specializing in AI visibility, Jordan led SEO and content programs for SaaS and FinTech companies across the US and Europe.
Latest · Link Building
How to Check Dofollow or Nofollow Links in Your Browser
5 min read
Search Console Counts One Result Several Times Over
On one property, 55% of Search Console impressions came from section anchors, not pages. How the duplication happens...
OpenAI Ads News: Every Change to ChatGPT Ads, Dated
A dated record of every change to ChatGPT advertising, from the gated pilot to 31 European markets, and...
How to Buy and Run Ads on ChatGPT: A Complete Setup Guide
Set up an OpenAI Ads Manager account, structure a campaign, write context hints and get through review. A...
How Much Do ChatGPT Ads Cost? What You Actually Pay
ChatGPT ads cost $60 CPM or a $3 to $5 starting bid per click, and there is no...
ChatGPT Search Ads: What a Sponsored Result Actually Is
A ChatGPT sponsored result sits below the answer and never inside it. What the card holds, who never...
Ahrefs Lost Links: Eight Reasons, One Removal
Ahrefs marks a backlink lost for eight different reasons, and only one of them means somebody took your...
Perplexity Has Two Crawlers and Only One Obeys You
PerplexityBot decides whether you can appear in Perplexity at all. Perplexity-User ignores robots.txt. What to allow, and what...
Ahrefs Alerts: Which of the Three Is Worth Setting Up
Ahrefs Alerts is three separate tools sharing one name. What each one watches, which ones earn their place...
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