How Our Brand Mention Programme Works
A done-for-you programme in three phases, on an honest timeline. We audit, we earn the coverage, and we track the citation lift. Here’s exactly what happens.
Three Phases, One Outcome
No overnight promises. Just a clear, measurable path to being the brand AI assistants name.
Audit
We run your real category prompts across ChatGPT, Gemini, Perplexity and Claude and map exactly where you surface today, and where competitors beat you to the citation. You see the gap before any work starts.
Earn
We pitch ideas real editors want to publish, in the publications your category trusts. You can expect 12 to 18 angles in editor inboxes by the end of Month 2, and 2 to 4 confirmed placements landing by Month 3.
Track
Programmatic query testing shows your first measurable citation movement by Month 4, with a steady cadence by Month 5. You see confirmed, attributable placements and a clear citation-share trend, every month.
What We Track And Report
You get a clear, honest read every month. No dashboards full of vanity metrics, just the numbers that show whether you are winning citations.
Citation share
Your share of AI answers against named competitors, measured on a fixed set of your category prompts so the trend is comparable month over month.
Per-assistant breakdown
Where you are cited across ChatGPT, Gemini, Perplexity and Claude, broken out by assistant, since each one sources its answers differently.
Confirmed placements
Every attributable placement, traceable to the source. You never see impressions, reach estimates, or vanity metrics in a report.
Why We Audit Before We Pitch
Most programmes start pitching on day one. We don’t.
The audit tells us which assistants you’re losing on, which competitors own your category’s citations, and which publications actually move answers in your space. Without it, you’re guessing.
With it, every pitch is aimed at a source that will move your citation share. That’s the difference between coverage that exists and coverage that gets you cited.
What We Commit To On Every Engagement
A named senior lead
One senior owner who runs your programme directly, start to finish.
Attributable placements only
We report confirmed, traceable coverage. Never impressions or vanity counts.
Full transparency
You see every angle, every placement, and your citation-share trend in plain terms.
Category protection
A 60-day competitor lockout keeps a direct rival out of your category for the quarter.
What Makes Editorial Coverage Get Cited
Not all coverage earns citations. We pitch for the three signals that decide whether a model is willing to name you.
Source authority
Models weight the editorial standing of a publication. Coverage in authoritative outlets carries more citation weight than the same mention in low-trust sources.
Topical relevance
On-topic specialist coverage out-cites broad, off-topic reach. A focused piece in your category beats a high-traffic mention that sits outside it.
Freshness for retrieval
Assistants that retrieve live lean on recent coverage. We keep fresh placements landing so the retrieval layer keeps finding you.
How It Works, Answered
In three phases. We audit where you stand across the major AI assistants, earn editorial coverage in the sources those models trust, and track your citation share month over month. Every placement we report is confirmed and attributable.
Expect 12 to 18 pitch angles in editor inboxes by the end of Month 2, 2 to 4 confirmed placements by Month 3, and first measurable movement in tracked AI queries by Month 4. Cadence steadies by Month 5.
A short onboarding session and access to your positioning and proof points. We handle the research, the pitching, the placements, and the reporting. You review and approve angles.
Programmatic query testing. We run a fixed set of your category prompts across ChatGPT, Gemini, Perplexity and Claude on a schedule, and track your citation share against named competitors over time.
Ready to start? Get a free audit or see the pricing.
Start With A Free Audit
Phase one is free. We’ll show you where your brand stands across the major AI assistants and exactly what the programme would change.