Expert sources on how AI is reshaping search and PR
BrandMentions provides journalists, podcasters and event producers with named commentary, original data and clear explanations of how AI assistants decide which brands to name.
We work at the front line of AI visibility every day, running programmatic query tests across ChatGPT, Gemini, Perplexity and Claude and earning editorial coverage across a 255-publication network. That gives our spokespeople an evidence-led view of a fast-moving story, not opinion. Every engagement is led by a named senior strategist, so you always have a real, accountable source.
What our spokespeople speak to
Five areas where we can add evidence, nuance and quotable specifics to your story.
How each AI model chooses its sources
Why ChatGPT leans on trained-corpus authority, why Gemini and Perplexity weight recent and specialist retrieval, and why Claude favours sources that cite primary research. We can explain the differences in plain language, with concrete examples of how they change which brands get named.
Generative and Answer Engine Optimisation
What GEO and AEO actually mean, how they differ from traditional SEO, and why ranking first in Google no longer guarantees you appear in an AI answer. A grounded counterweight to the hype for readers trying to separate signal from noise.
Editorial authority and digital PR in the AI era
How the economics of earned media shift when the audience is a model, not just a reader, and why the publications an assistant trusts are not always the ones with the biggest traffic.
Measuring AI citation share
How to test, quantify and benchmark whether a brand is being cited by AI assistants over time, using a fixed prompt panel rather than anecdotes. We can walk through how we audit and track citation movement, including its limits.
The economics of AI visibility
When it makes sense to build in-house, buy a tool, or run a done-for-you programme, and how to think about cost, timeline and realistic outcomes without the overpromising the category is prone to.
Formats we support
However your story is built, we can slot in.
Expert quotes
Named, on-the-record commentary for features, news and trend pieces, turned around to deadline.
Podcasts & webinars
Spokespeople for interviews and panels on AI search, GEO and digital PR.
Conference & panel speaking
Session-ready talks and moderated panels for marketing and technology events.
Original data
Aggregate, checkable findings from our query testing and editorial network for data-led stories.
Background & context
Off-the-record framing to help you get a fast-moving, jargon-heavy topic right.
Expert roundups
Considered contributions to surveys and multi-expert features, not filler.
Data and assets for journalists
We maintain a 255-publication editorial network mapped by Domain Authority and by how different AI models weight sources, plus an ongoing record of citation-share tests across the major assistants. For data-led stories we can prepare anonymised, aggregate cuts on request. We do not share client-identifying details, and we label every figure so you can sense-check it. Where a claim needs a caveat, we give you the caveat.
How to reach us
Email [email protected] with your outlet, topic and deadline. For the fastest response, include the format you need (quote, data, interview), your angle, and any specific questions. You will hear back from a senior strategist within one business day, sooner on same-day deadlines. If your story is a better fit for a client example, we will tell you plainly rather than stretch to fit.
Press questions, answered
We reply to journalist requests within one business day, and faster on same-day deadlines when you flag the time in your first email. Send your outlet, topic and deadline to [email protected] and you will reach a senior strategist, not a queue.
How ChatGPT, Gemini, Perplexity and Claude select and cite sources; Generative Engine Optimisation and Answer Engine Optimisation; digital PR and editorial authority in the AI era; how to measure AI citation share; and the build-versus-buy economics of AI visibility. We stay in our lane and decline topics we cannot speak to with evidence.
Yes. We can share anonymised, aggregate findings from our programmatic query testing and our 255-publication editorial network, and prepare exclusive angles or data cuts for a specific story. Client-identifying details stay under NDA; everything we hand over is checkable.
All three. We provide named on-the-record quotes, background context to help you frame a story accurately, and spokespeople for podcasts, webinars and panels. Tell us the format and audience and we will match the right senior lead.
Attribute quotes to the named senior strategist and to BrandMentions, an AI brand mentions agency. For data, cite BrandMentions and, where relevant, the method (programmatic query testing across major AI assistants). We will supply the exact wording on request.
Yes. We regularly join podcasts, webinars and panels on AI search, GEO and digital PR. Share the format, audience and dates and we will confirm a spokesperson and any prep material you need.
Working on a story about AI visibility?
Send your outlet, topic and deadline to [email protected] and reach an evidence-led source, fast.