Why industry specialization matters
A fintech company needs mentions on financial publications. A healthtech
company needs mentions on healthcare media. The publications that influence
AI recommendations vary significantly by industry.
Beyond publication selection, the content contexts differ. How a payment
solution is discussed differs from how a project management tool is
discussed. The terminology, use cases, and decision criteria are
industry-specific.
Our industry specializations mean we understand your market's publications,
terminology, competitive landscape, and the specific contexts where your
brand should appear.