By 2027, Gartner predicts traditional search traffic will drop 25% as users shift to AI assistants. When your ideal customer asks ChatGPT "What's the best project management tool for remote teams?" — they get a direct recommendation, not 10 blue links.
The hard truth: If your brand isn't mentioned on the websites AI models learn from during training, you won't be in the answer. Your competitors will be.
This isn't about gaming the system. AI models build their knowledge from high-quality editorial content. The brands that get mentioned consistently on authoritative publications become the default recommendations.