Our Process

How brand mention services work

A structured approach to building your brand's presence in AI search. From strategy through execution to measurement, here's exactly what happens when you work with us.

The fundamentals

Brand mention services place your company name in editorial content on authoritative websites. These mentions teach AI models to recognize your brand and associate it with specific topics, categories, and use cases.

The process is straightforward: we identify the right publications for your brand, secure placements in relevant content, and report on where your brand appears. The execution, however, requires expertise in publication relationships, content strategy, and AI search dynamics.

Here's how the process works from start to finish.

The four-phase process

Phase 1

Discovery & Strategy

We begin by understanding your brand, market position, and objectives. This phase establishes the foundation for a targeted citation strategy.

Brand Analysis

We analyze your current brand positioning, value proposition, and target audience. This helps us understand how your brand should be presented in editorial content and which contexts are most relevant.

Competitive Landscape

We identify where competitors are being mentioned and what content contexts they're appearing in. This reveals both opportunities and gaps in your category's AI search landscape.

Category Mapping

We map the topics, keywords, and content themes that are relevant to your brand. This determines where your mentions will appear and what associations AI models will learn.

Strategy Development

Based on analysis, we develop a citation strategy outlining target publications, content themes, mention volume, and timeline. This becomes the roadmap for your campaign.

Phase 2

Network Matching

We identify and secure placements on publications that align with your brand and target audience.

Publication Selection

From our network of established publications, we select sites that match your industry, audience, and content themes. Each publication is evaluated for authority, relevance, and AI training value.

Quality Verification

All publications meet our editorial quality standards. We verify domain authority, content quality, audience authenticity, and indexing status to ensure mentions carry weight.

Placement Opportunities

We identify specific content opportunities within each publication. This could be new articles being developed, existing content being updated, or resource pages relevant to your brand.

Editorial Coordination

We work with editorial teams to secure placement opportunities. Our relationships with publishers enable consistent access to quality content opportunities.

Phase 3

Content Integration

Your brand is mentioned within high-quality editorial content that provides genuine value to readers.

Contextual Placement

Your brand appears naturally within articles that discuss relevant topics. The mention provides context about what your brand does and why it's relevant to the content theme.

Editorial Quality

Mentions appear in content that meets editorial standards. This isn't advertorial or sponsored content - it's genuine editorial that happens to include your brand as a relevant reference.

Accurate Representation

Every mention accurately represents your brand. We ensure the context, description, and positioning align with your brand guidelines and actual product capabilities.

Link Inclusion (Optional)

Depending on editorial policy and campaign goals, mentions may include links to your website. However, the primary value is the mention itself, not the link.

Phase 4

Monitoring & Reporting

We track all placements and provide transparent reporting on campaign performance and brand visibility.

Placement Documentation

Every mention is documented with the publication name, article URL, publication date, and context snippet. You have complete visibility into where your brand appears.

Regular Reporting

Regular reports summarize campaign activity, new placements, and cumulative progress. Reports include both detailed placement data and high-level summaries.

Visibility Tracking

We monitor your brand's presence in AI search over time. While AI model updates are unpredictable, we track trends in how and where your brand appears in AI-generated responses.

Strategy Refinement

Based on results and observations, we refine the ongoing strategy. This includes adjusting publication targets, content themes, or mention positioning as we learn what works best for your brand.

Campaign timeline

Campaigns are designed for sustained impact over time. Here's what to expect.

First 2 Weeks
Discovery, strategy development, and publication matching. We establish the campaign foundation and identify initial placement opportunities.
Weeks 3-4
First mentions begin appearing. Initial placements are secured and content is published on target publications.
Month 2 Onward
Steady cadence of mentions across publications. Regular reporting, strategy refinement, and ongoing optimization.
Ongoing
AI visibility develops as models update with new training data. Continued mentions compound your brand's presence over time.

Questions about the process

How do you select which publications to target?

Publication selection is based on three factors: relevance to your industry and audience, domain authority and editorial quality, and evidence of inclusion in AI training data. We maintain a vetted network of publications across multiple industries. For each client, we select the subset that aligns with their specific brand and target market.

Do you guarantee specific publications?

We guarantee the overall quality and relevance of placements, but not specific publications. Editorial calendars and content opportunities change, so we maintain flexibility to place your brand on the best available opportunities at any given time. You approve the strategy and see every placement, but we optimize for outcomes rather than committing to specific site names.

What control do I have over how my brand is mentioned?

You provide brand guidelines, approved messaging, and positioning parameters during the discovery phase. We ensure all mentions align with these guidelines. For enterprise clients, we can implement approval workflows where you review mention context before publication. The goal is accurate representation of your brand.

How do you measure success?

Primary metrics include mention volume, publication quality scores, and content relevance alignment. We also track AI visibility through periodic testing of how AI models respond to queries in your category. While AI model behavior isn't fully predictable, we measure the inputs (mentions) and observe the outputs (AI responses) over time.

What if I'm not satisfied with the results?

We maintain open communication throughout the engagement. If placements don't meet quality expectations, we address issues immediately. Our contracts include provisions for strategy adjustment if initial results don't align with expectations. We're committed to delivering value, and we'll work with you to resolve any concerns.

Ready to start building your AI search presence?

Let's discuss your brand, your market, and how our process can help you become visible in AI search.

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